Today a new training program for small and medium-sized businesses, starting or just planning to export, was launched – the Smart Export business workshop.
Within 10 days in the online format, any businessman registered on the website https://smartexport.qaztrade.org.kz/ can become a participant in 17 webinars on the most relevant topics in the field of export. Each webinar is conducted by top Kazakhstani and foreign experts in the field of export development and promotion and is accompanied by examples from practice.
The topics of the webinars are formed based on the most frequent business requests to the QazTrade company.
The first day of training is devoted to the intricacies of entering the Chinese market and effective B2B negotiation strategies in foreign markets. About 160 representatives of various Kazakhstani companies took part in the webinars.
During 10 days, the participants of the training will also improve their competencies on such topics as: Algorithm for the export of food and industrial products to the EU; Features of export to ASEAN countries: cases and tools; organization of competitive exports; development of an export strategy at the enterprise level; strategic marketing: how to increase sales in foreign markets; peculiarities of protecting the rights of owners to intellectual property objects; export logistics: trends, features, planning. organization of export LCL transportation; the transition to a green and low-carbon economy; EAEU for business: export of goods and services; principles of building distribution and organization of operating activities in foreign markets, and others.
Training for Kazakhstani entrepreneurs is free.
As stated by the General Director of QazTrade Azamat Askaruly, “the company’s task is to assist Kazakhstani entrepreneurs in bringing their goods to foreign markets. And in the context of rapidly transforming markets and high competition in international trade, analytical and educational support for business comes to the fore. QazTrade last year launched a proactive program for cultivating export competencies – Export Accelerator. “Smart Export” is another new and highly demanded project that will allow entrepreneurs – novice and current exporters to improve their knowledge and skills in many areas of export activities. “
The first business workshop in Kazakhstan “Smart Export” was developed by QazTrade Academy and is implemented by JSC “Center for the Development of Trade Policy” QazTrade “at the initiative of the Ministry of Trade and Integration of the Republic of Kazakhstan in order to develop the country’s export potential by providing free training for industry professionals in the main and relevant areas of export activities.
The Smart Export business workshop is held online from October 18 to October 27, 2021.
Detailed program and registration for the business workshop: smartexport.qaztrade.org.kzQazTrade JSC is a subordinate organization of the Ministry of Trade and Integration of the Republic of Kazakhstan and a key institution for the development and promotion of the export of non-primary products and provides a wide range of services and government support measures. The Institute is the operator of such tools as consulting and analytical support, the export acceleration program, the withdrawal of Kazakhstani enterprises to international electronic trading platforms, the promotion and transportation of goods abroad, as well as the provision of service measures of state support.
