The Head of State pays special attention to the issue of supporting to development of non-raw materials exports. In his Message to the Nation “Kazakhstan in the new reality: Time for Actions, “Kassym-Zhomart Tokayev charged to direct the program of export acceleration to middle non-raw materials enterprises “in order to provide targeted support from idea to result. “
On September 22, the second training webinar “Main sales channels in China” was held within the framework of the export acceleration program of the Ministry of Trade and Integration of Kazakhstan “QazTrade Accelerator”. The webinar was held with the participation of international experts with application experience on work with Chinese partners.
“Since the end of July, we have been actively working on the acceleration program. Two-week individual meetings have already completed, the problems of exporters, the competitive advantages of each participant in the Chinese market have been identified. The second stage of export acceleration has begun, which provides a preparation of enterprises for the signing of contracts by partners from China,” said Arman Abenov, General Director of the QazTrade Policy Development Center.
In the second training webinar, program participants received practical recommendations on the main channels of distribution products in China, learned about the intricacies of negotiations to entry into the channels. As well they acquainted with the financial package of state support measures that might be claimed by exporters.
Chenny Feng, Senior Manager, PwC China, spoke about the main distribution channels for promoting goods in the Chinese market, namely, he provided an overview and shared practical recommendations for entering the e-commerce market on your own, finding a business partner or distributor, and finding partners at major exhibitions. The speaker also drew attention to the main questions that Chinese business partners have – the cost of products and the possibility of obtaining samples.
The second speaker, Andrey Prokhorovich, General Director of Eurasia Development Ltd., also gave recommendations on entering the Chinese market and talked about the main mistakes when choosing sales channels. The speaker drew attention to the fact that China is not a single market and advised the participants to consider each Chinese region as separate markets with their own characteristics.
As both speakers, Chenny Feng and Andrey Prokhorovich, noted, today China is the leader in the number of e-commerce platforms worldwide. Online sales are about 30% of total retail sales of consumer goods in China. In this regard, experts strongly recommend that exporters pay special attention to the study of online sales tools in the Chinese market.
The final presentation from Kuanysh Mukazhanov, Director of Insurance Department of KazakhExport Export Insurance Company, was devoted to financial instruments to support Kazakhstani producers of non-raw material goods and service providers to foreign markets at all stages of the export cycle. KazakhExport uses various tools to work with partners in China (advance payments, deferred payment under the contract, pre-export financing, insurance of exporters’ loans). These instruments help Kazakh exporters to obtain concessional financing when entering foreign markets.
In the current year due to the complex epidemiological situation in Kazakhstan a participation in many international exhibitions were canceled or transformed to an online format. The Ministry of Trade and Integration of Kazakhstan made a decision to participate in the third international exhibition of China International Import Expo CIIE-2020 in Shanghai (5-10 November) in an online format. Within the framework of the virtual exhibition, the products of Kazakhstani food producers will be sent to Shanghai with the support of the Kazakhstan Chamber of Commerce. The representatives of the participating companies will be accompanied by a demonstration of their exhibits in an online format. The video of the seminar is posted on http://qaztrade.org.kz, as well as on the company’s social networks.