On October 23, 2020, As part of the Qaztrade export acceleration, a regular group online coaching session was held on the topic “how to conduct sales in supermarkets in China”. The session was conducted by a major expert in this industry from China, Mr. James Zhang, purchasing and strategy Manager for the food category of the Yonghui Superstores supermarket chain.
Yonghui Superstores was founded in 2001 and is a large group of retail businesses. The company has been listed on the stock exchange since 2010 and currently owns an operating area of more than 6 million square meters. m and 1,133 stores in China. The company is one of the 100 largest network enterprises and one of the four largest FMCG network enterprises in China.
During the coaching session, Mr. Zhang shared his experience as a product Manager for companies that promote their products through retail channels such As the Yonghui Superstores supermarket chain and answered practical questions related to entering supermarkets, how to target their customers and how to manage relationships with their distributor/wholesaler/retailer, and much more.